HSV Lions Den SEO Case Study

This website belongs to HSV Lions Den – Automotive Group.

  • Before engaging with us their website was not performing at all.
  • The client’s mandate was clear. They needed to be seen above-the-fold in organic SERP and dominate on the first page of Google SERP.

Table of Contents

  • The diagnosis
  • The solution
  • The benefits

The diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights.

Low SERP ranking for keywords – They were not even in the Google results for the key terms relevant to their business.

They had a significant Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively impact your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The solution

We have resolved the page speed issue affecting Google rankings, we developed a solution to counter these problems specifically. Additionally, we performed following things to improve the ranking and traffic of the website.

  1. Keyword researchWe undertook keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
  2. More content to add value to readership audienceWe focused on improving Google rankings by providing informative posts that added value to the target audience. The keyword-rich content focused on readability as well as boost in organic ranking.
  3. Website content optimisationWe identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimise keyword density.

The benefits

The extensive SEO optimisation strategies we rolled out for the client saw results that exceeded client expectations. We were able to boost the website traffic that can be noticed through traffic trends.

  1. We are seeing 105.13% more users in the past 6 months as compared to previous 6 months.
  2. 98.47% more new users in the past 6 months as compared to previous 6 months.
  3. We are seeing approx. 102.68% more session duration in the past 6 months as compared to previous 6 months.

We have ranked 15 keywords in the top 10 in 6 Months of Google.com.au search engine.

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