Marigold Services SEO Case Study

This website belongs to building cleaning and management business.

  • Before engaging with us their website traffic did not perform as expected.
  • The client’s mandate was clear. They needed to be seen above the fold in organic SERP and dominate on the first page of Google SERP.

Business Overview

  • We are a professional integrated facilities services company that delivers best-in-class service delivery and management expertise across many industries and built environments in Australia.

Table of Contents

  • The diagnosis
  • The solution
  • The benefits

The diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights.

Low SERP ranking for keywords – They were not in the top 10 positions for the key terms relevant to their business.

They had a significant Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively affect your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The solution

We have resolved the page speed issue affecting Google rankings, we developed a solution to counter these problems specifically. Additionally, we performed following things to improve the ranking and traffic of the website.

  1. Keyword researchWe undertook keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
  2. Blog posts to add value to readership audienceWe focused on improving Google rankings by providing informative blog posts that added value to the target audience. The keyword-rich content focused on readability as well as boost in organic ranking.
  3. Website content optimisationWe identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimise keyword density.

The benefits

The extensive SEO optimisation strategies we rolled out for the client saw results that exceeded client expectations. We managed to get all targeted keywords ranked in the top 10 in the first X number of months of campaign.

All Traffic Trends, since we have started working on the campaign:

Backlinks Trend: We have reviewed the history for the past few months through SEMRush tool then we can see a positive trend in the number of backlinks indexed on the search engine.

Along with this, we managed to rank all 15 keywords in the top ten rankings.

Let us help you, help your clients!

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