Pauls Liquor SEO Case Study

The website belongs to online liquor store.

  • Before engaging with us their website was not performing at all.
  • The client’s mandate was clear. They needed to be seen above-the-fold in organic SERP and dominate the on the first page of Google SERP.

Business Overview

  • A family owned business that has been operating for over twenty years. Family is personal and powerful – an independence that lets us set our own standards and write our own rules.
  • As Online Premium Liquor Specialists, we are passionate about providing competitive pricing and a superior level of customer service to our community.
  • We strive towards providing Top Quality Liquor & Alcohol and aim to place the customer at the heart of every decision that we make. We are dedicated to providing you with the finest products, ensuring that we always grow our range to adhere to the ever-expanding needs of our customers.
  • We still operate several storefronts within Western Sydney and have been doing so for over twenty years.

Table of Contents

  • The diagnosis
  • The solution
  • The benefits

The diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights

Low SERP ranking for keywords – They were not even in the Google results for the key terms relevant to client business.

They had a significant Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively impact your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The solution

We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically. Apart from this, we performed following things to improve the ranking and traffic of the website.

  1. Keyword research We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
  2. More content to add value to readership audience We focused on improving Google rankings by providing informative posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
  3. Website content optimization We identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimize keyword density.

The benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic that can be noticed through traffic trends.

We also managed to rank 15 keywords in the top 10 rankings of Google.com.au search engine.

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