Hurst Speech SEO Case Study

The website belongs to speech and language therapy for children.

  • Before engaging with us their website was not performing at all.
  • The client’s mandate was clear. They needed to be seen above-the-fold in organic SERP and dominate the on the first page of Google SERP.

Business Overview

  • Hurstspeech: The Speech Pathologists at this clinic have the knowledge & experience to help you with communication and learning problems such as poor speech, voice or fluency difficulties, poor language skills, difficulty learning to read and spell, late talkers and autism.

Table of Contents

  • The diagnosis
  • The solution
  • The benefits

The diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights

Low SERP ranking for keywords – They were not even in the Google results for the key terms relevant to client business.

They had a significant Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively impact your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The solution

We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically. Apart from this, we performed following things to improve the ranking and traffic of the website.

  1. Keyword researchWe did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
  2. More content to add value to readership audienceWe focused on improving Google rankings by providing informative posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
  3. Website content optimizationWe identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimize keyword density.

The benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic that can be noticed through traffic trends.

As compared to Dec’22, we received 224.05% higher organic traffic in Jan’23. There were 271.64% more users as compared to Dec’22.

managed to rank 14 keywords in the top 10 rankings of search engine.

Let us help you, help your clients!

Are you ready to scale your agency without bringing on another SEO in-house yet ready to reap all the benefits? Then check out Elite Digital Marketing SEO Reseller services for exemplary white label SEO services.

Give us a call now. Let us help you through the process and streamline the SEO operations for you! 
call1800 SEO ELITE